The process

Screen Shot 2015-05-18 at 02.12.46
I did initially try to do this using indesign, but i don’t have enough experience using that software and couldn’t figure out what I was doing so I deleted everything i’d done on there and used photoshop instead.

This made it a lot simpler and allowed me to experiment a bit more with the lines etc than I would have been able to do using indesign with such a lack of experience.

Screen Shot 2015-05-18 at 15.39.52
Screen Shot 2015-05-18 at 15.44.06

I wanted there to be some kind of texture to the logo initially and tried a few different things, the most promising one seemed to be this paper one but it didn’t exactly go very well in the end…

Screen Shot 2015-05-18 at 15.46.52
Screen Shot 2015-05-18 at 22.02.18
So it was back to the original, and i planned to just go down a similar road to the first logo and just make it a simple one without any texture but with some colour around the logo.
Screen Shot 2015-05-18 at 22.30.17
My next move was to begin looking at the lines, and the widths of them in specific places especially where the letters were. 
I think this worked quite well and made the words stand out really nicely.

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