Because my piece is quite complex and has some elements which need to be done in order to make the whole experience work completely, despite not being vital it is worth pointing out to people that these will enhance their time inside the box, I considered quite early on in the project creating leaflets which explain the reason, have the statement written by the interviewee and give some instructions to those who intend to go in. However this was very much on the back burner for a majority of the project and I didn’t want to attempt it if it meant taking time out of the genuinely vital elements and not making them completely right, having this with it would be great but not if it compromises quality elsewhere.
I realised I did have time to do this and immediately set to work designing it just 2 nights before the exhibition. The piece didn’t have a title but it had always been referred to as the box, or to me, my box so it only seemed right to name it what it had been called all along. This formed the title for the leaflet.
When I began to think about the look of the leaflet and what I wanted it to represent, I realised it needed to tie in perfectly with the piece itself and the closer in likeness it was to it to better as it would be a constant reminder to anyone who took one that they had been inside this. So because of the white chalk paint I had used for the illustration on the side of the piece I chose to have white text over a black background, and knew the background needed to have some kind of texture on it.
I chose a really simple typeface because I didn’t want it to confuse readers or distract them from what the piece says. It needed to be legible and it needed to be something which they could read easily as throughout they would either be relating it to what they had already experienced in the box and developing their understanding or considering it in external terms whether that counted towards their own lives or the lives of others in society.
So that when the audience went away they would still have a reminder of the person behind the interview and a voice to the struggles of people with mental illnesses I added the opening statement to the leaflet. The simple typeface allows the hard hitting words to really sink in to the persons mind without being over complicated or overshadowed by a fancy look.
The instructions are important and although the arrangement of them may differ as the process goes on, they are vital to the piece overall, as without people being reminded to push back the curtain people may not go in because they think someone is inside.
I downloaded a free downloadable blackboard background and added it to the piece underneath the black background on the indesign file already, adjusting the opacity in order to get the texture to show through a good enough amount that it looks effective but doesn’t distract from the text too much. However this didn’t work and the piece kept printing plain black, so I edited the image in photoshop and made it even darker in order to be able to remove the black background from indesign. This worked perfectly and the piece was looking really strong.
Despite issues with printing and the printer toner removing some of the darkness of the image I did like the end result and people did take great notice of these, some even taking them home which I had been hoping for.
I had these on a plinth next to my piece alongside a feedback book. Unfortunately I missed the work book of the end of the leaflets which is incredibly frustrating but I received some feedback none the less, though more was verbal.